Our Story

World Cup Coffee began in 1985 when Don Welch bought a small company then known as Diversified Refreshment Systems. Service was the focus since coffee and allied products were a commodity at the lowest price.

Don differentiated the company by the level of service we gave our clients and trained the staff to be professional, knowledgeable and courteous.

Don Welch

Dan Welch joined his father in 1987 to learn all aspects of the industry and how to operate a small business. The coffee industry was in a state of rapid change with new equipment and quality specialty coffees being introduced. World Cup embraced this change and was poised to innovate the Portland market.

In 1993, Don and Dan began to roast coffee under the World Cup brand name. We wanted to celebrate the beverage of coffee being the second most consumed beverage in the world (water being first) as the “World’s Cup” of choice. With the help of industry classes, friend’s opinions, and lots of mistakes we offered up our coffees to the office market. It was an instant success. The quality and fresh flavors that World Cup introduced paired with the superior level of service were well received.

We continue to innovate the industry by offering new products and the latest in hospitality trends. Cold-brew, office snacks, cold drinks, water filtration, nitro pours, single cup…the list goes on and the possibilities are endless. Working together with the ideas of our clients and the passions of our staff, we can meet your needs.